New Seminar!
Solutions! That is the focus of this new AELE seminar. Learn valuable skills on how to get your message heard and more importantly, what not to do when standing in front of a microphone from legal and law enforcement professionals who have handled high-profile events in their communities.
Topics and Presenters
During or following a high-profile event in your community (think mass shooting, high-profile arrest, officer-involved shooting, natural disaster) is not the time to "learn" how to effectively develop and communicate your message to the press and ultimately the public. This 2.5-day seminar will provide you with evidence-based examples and proven strategies about professionally interacting with the media to minimize and/or avoid negative outcomes.
Uvalde, TX, Buffalo, NY, Las Vegas, NV, and many other municipalities have had high profile, tragic, and emotional events that required media responses during and following the event. Are you or members of your agency prepared to respond to the media when a microphone is shoved in your face? Learning how to legally and timely respond, including what not to say to the media, is an important risk management strategy.
Media communication by public safety representatives, whether face-to-face, on Facebook, Instagram, Twitter, or another platform, during mass casualty events, officer-involved shootings or high-profile arrest-related deaths and their ensuing protests has changed dramatically in the past few years. Today’s media responses demand more than the traditional multiple paragraph "press release," or “No comment” soundbite. Information must not only be shared, but also, the public must be educated about what public safety personnel do - and how they do it - especially when there has been a loss of life.
Whether you are your department's PIO or part of the command staff, this intensive two-and-a-half-day seminar provides a deep dive into the strategies you need when community emotion is high and a critical incident can quickly become a battle of press conferences. In this unique, first of its kind, hands-on seminar, you will learn to develop messages on behalf of your agency, and then identify the available strategies for release as you create the department's own news operation.
Real-world examples of media successes and failures by public safety spokespersons, will be discussed, including the legal considerations when releasing information - especially when dealing with open records laws. You will hone your social media skills, so they are specifically pertinent to the public safety audience. Learn what the new and improved media list looks like (hint: it's not just media) and how to build relationships with stakeholders, including elected officials, so you have ambassadors for your agency when you need them the most.
Seminar presenters have decades of experience in the field of public communication - specifically interacting and managing public safety media information. They are the people who devised strategies to handle some of the most high-profile critical incidents in the country. Make your decision to attend or to send personnel today. When the media come knocking on your door during or immediately after a high-profile event happens, that is no time to “wish” you had attended this AELE seminar.
DATE: April 17-19, 2023 (last day ends at Noon)
Tuition: $595 for the first person; $495 for additional attendees from the same agency and/or organization. Tuition includes digital seminar handbook, AELE Public Safety Journal, certificate, and lunches on Monday and Tuesday. This seminar counts as one program credit toward the AELE Certified Litigation Specialist designation.
Credit Card (VISA, MC, AMEX, Discover) accepted.
Topics and Presenters
- "Advanced Social Media Tactics": Police Chief Chris Cook & Zhivonni Cook
- "Mass Casualties (Waukesha (WI) parade): Chris Covelli, Anne Schwartz & Mary Grady (panel presentation)
- "Highland Park (IL) Mass Shooting": Chris Covelli
- "Communications Response during Airport incidents": Mary Grady (LAPD; LAX)
- Video Case Studies: Anne Schwartz
- "Meeting the Media: Legal Concerns": Samuel Hall, Esq.
- "Video Release: Legal Concerns": Samuel Hall, Esq.
- "Consent Decrees and Media Concerns": Honorable Curtis Gomez
- "Don't Say That! Media Strategies for Chiefs and PIOs (Defining news?' Conducting Media Interviews; Managing Press Conferences): John G. Peters, Jr, Ph.D.
During or following a high-profile event in your community (think mass shooting, high-profile arrest, officer-involved shooting, natural disaster) is not the time to "learn" how to effectively develop and communicate your message to the press and ultimately the public. This 2.5-day seminar will provide you with evidence-based examples and proven strategies about professionally interacting with the media to minimize and/or avoid negative outcomes.
Uvalde, TX, Buffalo, NY, Las Vegas, NV, and many other municipalities have had high profile, tragic, and emotional events that required media responses during and following the event. Are you or members of your agency prepared to respond to the media when a microphone is shoved in your face? Learning how to legally and timely respond, including what not to say to the media, is an important risk management strategy.
Media communication by public safety representatives, whether face-to-face, on Facebook, Instagram, Twitter, or another platform, during mass casualty events, officer-involved shootings or high-profile arrest-related deaths and their ensuing protests has changed dramatically in the past few years. Today’s media responses demand more than the traditional multiple paragraph "press release," or “No comment” soundbite. Information must not only be shared, but also, the public must be educated about what public safety personnel do - and how they do it - especially when there has been a loss of life.
Whether you are your department's PIO or part of the command staff, this intensive two-and-a-half-day seminar provides a deep dive into the strategies you need when community emotion is high and a critical incident can quickly become a battle of press conferences. In this unique, first of its kind, hands-on seminar, you will learn to develop messages on behalf of your agency, and then identify the available strategies for release as you create the department's own news operation.
Real-world examples of media successes and failures by public safety spokespersons, will be discussed, including the legal considerations when releasing information - especially when dealing with open records laws. You will hone your social media skills, so they are specifically pertinent to the public safety audience. Learn what the new and improved media list looks like (hint: it's not just media) and how to build relationships with stakeholders, including elected officials, so you have ambassadors for your agency when you need them the most.
Seminar presenters have decades of experience in the field of public communication - specifically interacting and managing public safety media information. They are the people who devised strategies to handle some of the most high-profile critical incidents in the country. Make your decision to attend or to send personnel today. When the media come knocking on your door during or immediately after a high-profile event happens, that is no time to “wish” you had attended this AELE seminar.
DATE: April 17-19, 2023 (last day ends at Noon)
Tuition: $595 for the first person; $495 for additional attendees from the same agency and/or organization. Tuition includes digital seminar handbook, AELE Public Safety Journal, certificate, and lunches on Monday and Tuesday. This seminar counts as one program credit toward the AELE Certified Litigation Specialist designation.
Credit Card (VISA, MC, AMEX, Discover) accepted.
CANCELLATION POLICY
The tuition is fully refundable if cancellation is made on or before November 18, 2022. Otherwise, a $300 cancellation fee per cancelled attendant applies (substitutions are permitted). Upon written request, you may transfer your tuition to a future seminar or program.
HOTEL INFORMATION
Hotel reservations are the individual registrant's responsibility and should be made as soon as possible. Reserve your room today to get the discounted Group Rate. You can always cancel.
The Orleans Hotel & Casino is located at 4500 W. Tropicana Avenue, Las Vegas, Nevada 89103, (800) 675-3267. The special AELE group code is ALEL22C. A limited number of rooms have been reserved if booked on or before November 4, 2022.
Room discount rate expires on November 4, 2022.
Reservations can also be booked through the Hotel's website at www.orleanscasino.com/groups using the group code. Please note: Due to promotional pricing offers, rates could be lower if booked by phone or on an internet hotel site without the group code.
The tuition is fully refundable if cancellation is made on or before November 18, 2022. Otherwise, a $300 cancellation fee per cancelled attendant applies (substitutions are permitted). Upon written request, you may transfer your tuition to a future seminar or program.
HOTEL INFORMATION
Hotel reservations are the individual registrant's responsibility and should be made as soon as possible. Reserve your room today to get the discounted Group Rate. You can always cancel.
The Orleans Hotel & Casino is located at 4500 W. Tropicana Avenue, Las Vegas, Nevada 89103, (800) 675-3267. The special AELE group code is ALEL22C. A limited number of rooms have been reserved if booked on or before November 4, 2022.
Room discount rate expires on November 4, 2022.
Reservations can also be booked through the Hotel's website at www.orleanscasino.com/groups using the group code. Please note: Due to promotional pricing offers, rates could be lower if booked by phone or on an internet hotel site without the group code.